I have read several articles about cable being dead because of the emergence of broadband internet and entertainment, making cable and satellite’s future unclear. Time Warner is even going to consider selling off its cable division and analysts expect the Cox family to sell Cox Communications. Cable is Time Warner’s biggest division with 2006 revenues of $11.8 million, even bigger than its AOL , film entertainment and cable networks.
With sites like YouTube, I understand the concern. The cable companies do not want to be relegated to being just the pipe.
Personally, I think cable and satellite providers have the best shot when it comes to next generation advertising and broadband internet, they just need to drop the cash cow mentality and start innovating. This blog category will focus on ideas and concepts on how cable, satellite providers and other companies can take advantage of broadband entertainment and the next generation of advertising to seize the future versus running away.
Just remember, everyone thought the razor and blade business would be dead because of disposal razors but Gillette’s razors innovations changed the course.