Did you ever wonder how terms take on a meaning?
I am always amazed at how a concept gets a word and multiple people from multiple companies know it. If you were asked are you, "Master of Your Domain?" you would most likely know what that means. I hope one day to coin a term that gets adoption and to be master of my domain.
This takes me to the term at hand, Marketing Spill, which is used to represent responses or sales to a program that occur in geographical areas outside of the circulation areas. For example, a direct mail campaign has sales but no circulation in zip code 20191, the sales in 20190 are considered spill, hence the term Marketing Spill. Marketing Spill occurs for several reasons; someone could receive the mail piece at home and call or stop by a store near the office.
As a follow-up blog, I will highlight some techniques we are using to allocate spill sales to the geographical area that received circulation and most likely drove the action. To explore the world of urban or coined terms or if you just need a laugh, visit http://www.urbandictionary.com. Below is a sample from the Urban Dictionary.
Moneymoon
The time after your purchase of a good or service and before 'buyer's remorse' happens.
Spank bank
A memorable collection of mental images that one wishes to retain for master debational purposes.
Gullible
The only that is not in the dictionary. Go Look.
Slacktivism
The act of participating in obviously pointless activities as an expedient alternative to actually expending effort to fix a problem.