Hierarchies are important to marketing because they create a mapping between planning, forecasting, execution and actual performance. Supporting a common marketing hierarchy is the core to enable cross-channel reporting.
A hierarchy is composed of levels and level items. Think of it as a directory structure where the same file can live in more than one folder or an organization chart where a person reports to one person or many people. In the illustration below, the products are unique but the channels and sub channels are shared across products.
Hierarchies empower organizations to look across all marketing functions or organizational units through the same lenses.
| Level Example |
Corresponding Level Items |
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