Tracking Tag Management systems enforces best-practices and cost management around TFN (800#), URLs, Promo Codes, Online Tracking Tags and other tracking tags to ensure marketing reporting is accurate and tracking tag costs are minimized.

Why should you care about tracking tag management?

• Change focus - eliminate the countless hours and emails going back and forth between tag users and tracking tag managers
• Eliminate reuse errors that void marketing reporting
• Quickly identify tracking codes that can be recycled or decommission
• Eliminate costs associated with unnecessary tracking codes
• Works on weekends – reduces the dependency on specific individuals. If the 800# manager is on vacation or if a campaign coordinator is working late, keeps the marketing organization from coming to a standstill.
• No Dead Ends - workflow and QA tracking ensure the tracking tag is working before the costly campaign goes live.

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