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      <title><![CDATA[What does non-linear content mean to advertisers?]]></title>
      <link>http://www.upperquadrant.com/Default.aspx?tabid=64&amp;EntryID=14</link>
      <description><![CDATA[As consumers shift from linear to non-linear media, like video on demand (VOD), wireless phones, IPODs or IPTV, what does this mean to advertising?
 
I think it represents a significant shift i ...]]></description>
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