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      <title><![CDATA[How do you measure non-linear adversting? Something to start thinking about.]]></title>
      <link>http://www.upperquadrant.com/Default.aspx?tabid=64&amp;EntryID=9</link>
      <description><![CDATA[VOD Research:

70% of advertisers believe that digital video recorders (DVRs) and video-on-demand (VOD) will reduce or destroy the effectiveness of traditional 30-second commercials. 
78% of advert ...]]></description>
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