Fine Tune media Buying at the Market Level

For geo target buys, we help you and your agency fine tune your media buying at the market level to optimize your cost per sale (CPS). Market level analysis identifies your top and bottom performing markets (DMAs, Zips, Zones) to help you eliminate waste and continually deliver improved marketing results.

LET UPPER QUADRANT DO THE HEAVY LIFTING

Market level may sound simple, but allocating responses and sales across 40,000 zip codes and 210 DMAs does require some heavy data processing and allocation logic. Using UQube™, our hosted marketing performance technology platform, we have standardized and automated the consumption of the media buying and response data, freeing your time to focus on interpreting results. By coupling the data consumption with pre-defined allocation logic (linking marketing activity to responses and sales) and report outputs, you are able to obtain CPS at the market level and improve marketing decision making.

VISUALIZE MOUNTAINS OF DATA TO QUICKLY AND EASILY ALLOCATE SPEND

Evaluating program performance row-by-row for 40,000 zip codes and 200 DMAs can be time consuming. With the right presentation the answers become apparent. By presenting performance analysis in a series of visual maps, charts and color coded matrices reports, we make it easy for you to understand exactly how to re-direct your marketing spend at the market level to get the maximum results.

KNOW TODAY WHERE YOU WILL END UP AT THE END OF MONTH

Using sales-to-date and response/flow curves, we can help you project the final results of a program, giving you the advance notice to take corrective action to ensure numbers are delivered and goals are achieved. 

Market Level Analysis Supports

• Direct Mail
• ValPak
• Advo
• News Ameria
• Circular
• Penny Saver
• Valassis
• Imagitas