Marketing Professional Services
You know your market. You know your metrics. You know how to measure your success. And you have the ingenuity, foresight and experience to create, plan and drive highly profitable campaigns.
Getting useful information from across and outside your organization takes time, processes, people and money. You rely on the accuracy of that information, but you don’t have time for the distractions or the frustrations of navigating, integrating and validating dissimilar spreadsheets and flat files just to calculate cost per sale.
Upper Quadrant works to ensure that you have the insight you need, when, where and how you need it.
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Geo Media Performance Snapshot Review
Increase sales without increasing cost by focusing geo targeted media on markets that drive sales, versus those markets that under perform, or are over fished.
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Response Curve Development
Upper Quadrant, using our proven approach, will create marketing response curves to improve the accuracy of forecasting and provide you with an early warning system to help to readily identify sales short falls or growth opportunities.
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Call and Sales Forecasting
Upper Quadrant offers two forecasting services, Forecasting Empowerment and Forecasting Management. Both offerings use media plans, response rate models, response curves and day weighting to generate daily, weekly, monthly, quarterly or annual forecast. With Forecasting Empowerment, we work with your team to enable them to generate forecast. With Forecasting Management, we generate the forecast.
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800# Usage Review
Do you have enough or to many 800#s? Do you have a bank of 800#s waiting idle just in case? Upper Quadrant will conduct a review of 800# numbers and usage to help you find the balance to satisfy operations but optimize tracking for marketing.
- Identify 800#s ready for re-assignment or retirement
- Justify a business case for adding or retiring 800#s
- Ensure 800# assignment rules utilize 800# best practices to ensure optimized tracking of marketing
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Marketing Performance Snapshot Review
Leverage an independent marketing analysis team to provide an unbiased review of marketing channels and programs. We do all the heavy lifting, consolidating media plans and aggregating response data to link sales to the marketing investment that drove. The Media Performance Snapshot can be used to drive media assessments, agency reviews, marketing reviews or for future planning purposes.
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Media Plan Management Best Practice Implementation
Learn and deploy media plan management best practices that foster a centralized, collaborative media planning environment and standards to allow media plans to live in Excel for planning and buying purposes and a database for automated reporting purposes.
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Offline to Online Reporting Best Practice Implementation
Increase attributed sales to a marketing program by 30% to 40% by implementing offline marketing to online web sales tracking.
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Marketing Intelligence Readiness Assessment
To help jump-start your marketing intelligence initiatives, Upper Quadrant developed the Marketing Intelligence Readiness Assessment: a low-risk, rapid identification and evaluation of business issues, opportunities, data, resources and processes that builds the marketing intelligence business case for organizations.
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Marketing Database Development and Implementation
Leverage Upper Quadrant’s proven experience gained from developing, deploying and managing marketing databases for small and large organizations when tackling an internal marketing database project.
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