UQube provides a technology platform for rapid deployment and customizations to meet client specific marketing intelligence needs.
UQube, with its layered security, has four tiers:
UQube DxE™
Upper Quadrant’s DXE™ cleans, validates, verifies and consolidates unlimited amounts of marketing data in multiple formats—flat files, Excel spreadsheets and databases—to enable comprehensive, interconnected analysis of all marketing and sales related data. Data is securely and seamlessly consolidated via FTP, browser-based upload and in real time via Web Services.
For more information on the DxE, click here.
Database Tier
Residing on a market leading relational database management system supported by large-scale storage area network (SAN), UQube is architected to meet the most data intensive client requirements and incorporates a high-degree of security and data redundancy.
Application Tier
The application tier utilizes Upper Quadrant’s data framework and business logic modules to add context to the data and to manage the allocation of sales to the corresponding marketing driver. The application tier is the foundation for workflow and data validation, restricting user actions to most granular levels. The application tier also supports several applications components, which include media plan management, response curve management and 800#/Click Tag management to name a few.
Presentation/Access Tier
The presentation tier enables users to securely interact with data management interfaces, reports, dashboards and datasets. Using the data access tier, uses can extract reports, media plans and datasets to be analyzed and shared via Excel, Acrobat or as text files.
Reliability
UQube is hosted in a secure tier-1 hosting facility that is staffed 24X7 and employs redundant network providers and uninterrupted power sources.
UQube DxE