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Comprehensive Insight into Marketing Success
UQube Marketing is comprised of a series of web-based applications that automatically consolidate and interlink all marketing campaign schedules and sales data from any source.
Each UQube Marketing application provides Cross Channel Reporting and Dashboards, Forecasting and Analytics, and rules based, version controlled Media Plan Management. Applications can be purchased separately or fully integrated with one another, and with the UQube Call Center Application Suite.
UQube Marketing is offered in four web-based applications, allowing you to select the solution that best fits your needs. You can get started for as little as $2,000 a month and expand as your need for advanced reporting, data aggregation and forward looking analytics increases. Each UQube application is backed by our implementation services to ensure you get rapid results.
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UQube Media Plan Management
A centralized collaborative environment that adds structure, standards and security to media planning and management.
Learn More | Pricing
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UQube Up & Go
UQube Up & Go includes universal media plan management plus the mechanism to link sales back to the marketing that drove them. Up & Go is designed for rapid deployment, weeks not months, and is everything you need to track and visualize marketing performance in one web-based application.
Pricing
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UQube Geo
Increase sales without increasing cost by focusing geo targeted media on markets that drive sales, versus those markets that under perform, or are over fished.
Learn More | Pricing
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UQube Enterpise
Focus resources on strategic activities, not routine report generation, with automated data aggregation and cross-channel marketing reporting and forecasting customized to your unique requirements.
Pricing
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How UQube Works to help marketing make better decisions
UQube addresses marketing analysis and reporting by aggregating the critical marketing and sales data elements into a centralized marketing database and then uses allocation logic to allocate sales to the corresponding marketing to deliver a series of historical and forward looking reports. The overall concept is depicted below, followed by the logical steps that help make marketing performance management a reality.
In its simplist form, delivering marketing analysis is a four step process, all automated and set to best practices.
- Centralizes marketing plans and insertion confirmations
UQube has several mechanisms for centralizing and standardizing media plans/schedules. You can manage your media plan in UQube or seamlessly go between UQube and Excel. If you already have media plan management system, you can upload your media plan or setup a systematic feed. - Aggregates response and sales data
Using the UQube DxE (data exchange engine), UQube automates the aggregation of response data across response channels and vendors. Over 30 different online ad servers and call centers are plugged into UQube and provide nightly data feeds. If you use any of the online providers and call center, it is a matter of just turning on a feed. - Leverages pre-defined allocation logic to link sales responses to marketing
UQube utilizes pre-defined allocation templates to allocate sales to marketing. Ideally, a unique tracking code (800#, Click Tag, Promo Code, etc) is used for the highest degree of accuracy but UQube has allocation templates to support shared tracking codes and/or geographic allocation models when no tracking code exists. - Provides cross-channel actionable insight via visual reports, dashboards and forecast
UQube Reporting enables daily analysis of marketing performance, trending and comparisons of channels, programs, creative, offers and markets. If the data is in UQube, you can analysis it. Using the advanced forecasting capabilities, you can simulate marketing performance or utilize response curves to project how a program will perform based on its performance to date.
For a technical pespective on how UQube works, visit the Technical Overview section.
Related Links:
Media Plan Management
External Data Providers
UQube DxE
Cross Channel Reporting
Forecasting
Technical Overview
Fueling Marketing Confidence and Decisions
UQube enables marketing teams to shift from data gathering and report generation to marketing strategy.
 | Results Now - increase sales and reduce how much it cost to get a new customer - Know what is working and what is not at a campaign and market level
- Decrease manpower to aggregate reports while increasing reporting accuracy
|  | Confidence Now - data-driven assurance in your marketing strategy’s ability to succeed - Know if you will hit your plan ahead of time (Forecast and Daily Reporting)
- Tie Marketing spend to revenue at the campaign and market level
- Justify marketing/media mix and spend with detail data
|  | Share it Now - spread marketing insight rapidly throughout the organization and external marketing teams - Provide key metrics and measurements of the business; drive better decision making
- Centralized media plan management and workflow
- Granular and timely campaign and market level insight
- Repeatable - continually gain insight
|  | Deploy it Now - Hosted solution for ease of implementation - Turn-key media plans and reports
- Plug-in to UQube's over 40 different pre-exisiting data connection (call centers, ad serverss, etc)
- Implemented time is 4-8 weeks
- No effects on existing systems
- No Software or hardware to buy
- Limit IT involvement
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UQube Marketing Features UQube simplifies the most common and some of the most complex marketing functions to enable you and your team to focus on marketing strategy and execution, not data aggregation and report generation, empowering you to deliver results that matter.
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800#, URL, Tracking Code Management
Enforces best-practices and cost management around TFN (800#), URLs, Promo Codes, Online Tracking Tags and other tracking codes to ensure marketing reporting is accurate and tracking code costs are minimized. Learn More...
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Cross Channel Reporting
UQube Marketing provides click access to complete, side by side, performance metrics across all of your marketing channels (Alt Media, Direct Mail, Online, TV). Reports and dashbaords include charts, summary, comparision, trending, ranking and banding visualizations. Learn More...
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Call and Sales Forecasting
Systematically link key marketing inputs to response curves and forecast models to deliver forecasts with the click of a button. Learn More...
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Geographical Analysis
Increase sales without increasing cost by focusing geo targeted media on markets that drive sales, versus those markets that under perform, or are over fished. Learn More...
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Media Plan Management
A centralized collaborative environment that adds structure, standards and security to media planning and management. Learn More...
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Offline to Online Reporting
Increase attributed sales to a marketing program by 30% to 40% by tracking offline marketing to online web sales. Learn More...
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Response Curve Management
UQube Response Curve Management takes out the guess work and manual work of evaluating and creating curves. Learn More...
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Sales Allocation
Linking responses and sales to the marketing activity that drove them. Learn More...
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Security
Control who can see and do what with role based security.
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Test vs Control Instant Reporting
Immediate, one-click access to evaluate creative, offer, list and format test again multiple controls.
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UQube PowerSheets ™
Seamlessly go between UQube and Excel using UQube Powersheets - intelligent data aware Excel Spreadsheets so people can still work in the comfort of Excel.
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UQube Implementation Services
Our passion at Upper Quadrant is driving value and results for our customers. Dedication and service are part of the fabric of Upper Quadrant. We are dedicated to making an impact. Dedicated to results. Dedicated to our customers. Our experienced and knowledgeable client services and support teams are always available to help our clients to maximize their ongoing return on investment in UQube.
Approach
Working with your key team members, the UQube implementation services team is there every step of the way. From initial requirements meetings, to leveraging prepackaged templates for media plan management and data capture, to performance visualization with dashboards and reports, you can be confident in the level of support you will receive from Upper Quadrant. We are committed to rolling out UQube quickly while minimizing the impact on your team’s day to day responsibilities. Once in place, in-person or web-based training sessions will ensure users are comfortable with the application in order to drive the most value possible from UQube.
Team
Our staff is knowledgeable, focused on results, and extremely responsive to client requests. We assign account managers, business subject matter experts and technical experts to ensure rollout is smooth and drives results.
Proven Delivery Methodology
Upper Quadrant's implementation methodology couples best practices with templates for data collection, reports, and dashboards ensuring success. To speak with a UQube implementation services team member how we can help your organization reach its goals, Contact Us. “Upper Quadrant’s client services team is second to none. We know we can count on their expertise and dedication to help us get the job done.”
UQube Media Plan Pricing
UQube Media Plan Management is offered as a subscription and priced based on the number of media plans and users. Each media plan subscription is $2,000 per month and comes with 5 users. Additonal blocks of 5 users can be added for $200 per month.
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| Alt Media | $2,000 | | Direct Mail | $2,000 | | Online | $2,000 | | Print | $2,000 | | TV | $2,000 |
*Setup fees may apply UQube Up & Go Pricing
UQube Up & Go starts at a base fee of $5,000 per month and includes access for 5 users. Automated data feeds and additional users are extra.
Setup fees may apply UQube Geo Pricing
UQube Geo UQube is offered as a subscription and priced based on the number of media vehicles (e.g. Mass Co-op, Newspaper, Direct Mail, etc.) purchased. The base fee for UQube Geo is $5,000 and includes one media vehicles and five users. Media vehicles can be added at an additional cost ranging from $1,000 to $2,500 per month.
Data feeds and additional users are extra. Associated setup and geo coding data fees may apply. UQube Enterprise Pricing
UQube Enterprise is totally flexible, as such pricing is based on customizations (reports, dashboards, data structures, media plans), number of modules, users and data feeds. Fees start at $10,000 per month.
Associated setup fees may apply. UQube Implementation Services
Our passion at Upper Quadrant is driving value and results for our customers. Dedication and service are part of the fabric of Upper Quadrant. We are dedicated to making an impact. Dedicated to results. Dedicated to our customers. Our experienced and knowledgeable client services and support teams are always available to help our clients to maximize their ongoing return on investment in UQube.
Approach
Working with your key team members, the UQube implementation services team is there every step of the way. From initial requirements meetings, to leveraging prepackaged templates for media plan management and data capture, to performance visualization with dashboards and reports, you can be confident in the level of support you will receive from Upper Quadrant. We are committed to rolling out UQube quickly while minimizing the impact on your team’s day to day responsibilities. Once in place, in-person or web-based training sessions will ensure users are comfortable with the application in order to drive the most value possible from UQube.
Team
Our staff is knowledgeable, focused on results, and extremely responsive to client requests. We assign account managers, business subject matter experts and technical experts to ensure rollout is smooth and drives results.
Proven Delivery Methodology
Upper Quadrant's implementation methodology couples best practices with templates for data collection, reports, and dashboards ensuring success. To speak with a UQube implementation services team member how we can help your organization reach its goals, Contact Us. “Upper Quadrant’s client services team is second to none. We know we can count on their expertise and dedication to help us get the job done.”
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