Automatically Consolidate, Validate and Link Key Marketing Data
Marketers don’t suffer from a lack of data. Marketing data is everywhere; cloistered in spreadsheets and databases company-wide and across numerous vendors.
To drive revenues and optimize your marketing strategy, you want to see, analyze and act on marketing driven results immediately. Consolidating and linking your marketing data, however, is time consuming, imprecise, painful and expensive. To effectively measure and improve marketing’s impact, you need a safe, systematic and simple process to gather and use data regularly and easily.
Upper Quadrant’s DxE automatically consolidates, validates and interlinks your marketing, sales and overlay data, giving you immediate, access to comprehensive marketing performance and revenue results. With comprehensive visibility across the entire marketing enterprise, you have the metrics and insight to drive continual improvement and bolster your marketing ROI.
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SOLUTION OVERVIEW
Upper Quadrant’s DXE™ cleans, validates, verifies and consolidates unlimited amounts of marketing data in multiple formats—flat files, Excel spreadsheets and databases—to enable comprehensive, interconnected analysis of all marketing and sales related data. Data is seamlessly consolidated via FTP, browser-based upload and in real time via Web Services.
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UQube DXE Data Exchange Engine
- Automated data consolidation from multiple, disparate sources
- Secure automated, real-time, browser-based upload
- Systematic, repeatable data cleansing, validation, verification and consolidation
- Scheduled processing and alerts
- Limited IT interaction
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