Platform

UQube provides a technology platform for rapid deployment and customizations to meet client specific business intelligence needs.

technology platform for marketing intelligence

UQube, with its layered security, has four tiers:

UQube DxE™
Upper Quadrant’s DXE™ cleans, validates, verifies and consolidates unlimited amounts of data in multiple formats—flat files, Excel spreadsheets and databases—to enable comprehensive, interconnected analysis of all marketing, call center and sales related data. Data is securely and seamlessly consolidated via FTP, browser-based upload and in real time via Web Services.

For more information on the DxE, click here.

Database Tier
Residing on a market leading relational database management system supported by large-scale storage area network (SAN), UQube is architected to meet the most data intensive client requirements and incorporates a high-degree of security and data redundancy.

Application Tier
The application tier utilizes Upper Quadrant’s data framework and business logic modules to add context to the data and to manage the allocation of sales to the corresponding marketing driver. The application tier is the foundation for workflow and data validation, restricting user actions to most granular levels. The application tier also supports several applications components, which include media plan management, response curve management and 800#/Click Tag management to name a few.

Presentation/Access Tier
The presentation tier enables users to securely interact with data management interfaces, reports, dashboards and datasets. Using the data access tier, uses can extract reports, media plans and datasets to be analyzed and shared via Excel, Acrobat or as text files.

Reliability
UQube is hosted in a secure tier-1 hosting facility that is staffed 24X7 and employs redundant network providers and uninterrupted power sources.

Automatically Consolidate, Validate and Link Key Marketing Data

Marketers don’t suffer from a lack of data. Marketing data is everywhere; cloistered in spreadsheets and databases company-wide and across numerous vendors.

To drive revenues and optimize your marketing strategy, you want to see, analyze and act on marketing driven results immediately. Consolidating and linking your marketing data, however, is time consuming, imprecise, painful and expensive. To effectively measure and improve marketing’s impact, you need a safe, systematic and simple process to gather and use data regularly and easily.

Upper Quadrant’s DxE automatically consolidates, validates and interlinks your marketing, sales and overlay data, giving you immediate, access to comprehensive marketing performance and revenue results. With comprehensive visibility across the entire marketing enterprise, you have the metrics and insight to drive continual improvement and bolster your marketing ROI.

SOLUTION OVERVIEW
Upper Quadrant’s DXE™ cleans, validates, verifies and consolidates unlimited amounts of marketing data in multiple formats—flat files, Excel spreadsheets and databases—to enable comprehensive, interconnected analysis of all marketing and sales related data. Data is seamlessly consolidated via FTP, browser-based upload and in real time via Web Services.

UQube DXE Data Exchange Engine

Automated data consolidation from multiple, disparate sources
Secure automated, real-time, browser-based upload
Systematic, repeatable data cleansing, validation, verification and consolidation
Scheduled processing and alerts
Limited IT interaction

Marketing and Call Center Data Warehouse