Monthly Archives: October 2011

ZenithOptimedia | Live ROI | Live Return On Investment Marketing

Posted on October 13, 2011 by ghughes Leave a comment

Hi Marketing Madman Glenn Hughes here. I was surfing the net, which my boss doesn’t really appreciate …  company time, company resources and alike.  But this surf was actually quite productive.  Or so I would like him to think.  Nevertheless, I … Continue reading →

Madman - Glenn Hughes

Television Still The Big Bucks Leader In Ad Spend Thru 2013 | television advertising

Posted on October 10, 2011 by ghughes Leave a comment

Television Still The Big Bucks Leader In Ad Spend Thru 2013 I received this email and thought that it contained some solid information.  Question is with all this spend, what will the revenue growth be, by company, year over year? Tracking television advertising spend … Continue reading →

Madman - Glenn Hughes

NETFLIX: Better or Worse?

Posted on October 4, 2011 by bvance Leave a comment

It is an interesting process that  companies go through as they evaluate their existing businesses and what ones to shed and what ones to bet the future on.  They try to keep the ones that offer future growth opportunities and … Continue reading →

General Marketing

Nissan, be honest about being green

Posted on October 3, 2011 by Scott Rakestraw 1 Comment

[youtube]iF7M9HKfwqM[/youtube] When I saw this Nissan advertisement during the Redskins game about Nissan’s drive for efficiency, I got curious. I drive a Toyota Prius, not because of its driving attributes but because I get 41 MPG. I am not a tree hugging hippy, … Continue reading →

Uncategorized