Author Archives: Scott Rakestraw

Nissan, be honest about being green

Posted on October 3, 2011 by Scott Rakestraw 1 Comment

[youtube]iF7M9HKfwqM[/youtube] When I saw this Nissan advertisement during the Redskins game about Nissan’s drive for efficiency, I got curious. I drive a Toyota Prius, not because of its driving attributes but because I get 41 MPG. I am not a tree hugging hippy, … Continue reading →

Uncategorized

Lego and Ford marketing partnership, what a great viral idea

Posted on September 28, 2011 by Scott Rakestraw 1 Comment

I have a love hate relationship with Legos.  I love the fact they inspire creativity and are changing education via the First partnership (http://www.firstlegoleague.org).  I hate the fact I step on them when my son leaves them on the floor. … Continue reading →

Marketing Heros

Breaking down interactive data silos

Posted on September 27, 2011 by Scott Rakestraw Leave a comment

As I interact with clients and prospects, I am noticing interactive data is every where.  It is spread across point solutions like display ad servers, ad word tools, social network tools and web metric tracking tools like Google Analytics, Core Metrics, … Continue reading →

Interactive, Online , ,