I have a love hate relationship with Legos. I love the fact they inspire creativity and are changing education via the First partnership (http://www.firstlegoleague.org). I hate the fact I step on them when my son leaves them on the floor.
When I saw this Lego Ford Explorer on Yahoo, I thought this will go viral. I also wondered how many NXT bricks and servos motors does it take. What a great idea, build a life-size SUV out of Legos to promote Ford and the new Orlando LegoLand. Everyone wins. Lego and Ford, you get my Marketing Hero vote for this week.
Lego, if you have any openings for Master Builders, please consider me.
Here is a handy tool for using those stray, stepped upon, Legos laying around your office.
Enter your set numbers into Rebrickable, http://rebrickable.com/pick_set, specify how closely you want the colors to match, and voila – build that Ford in your front yard.