Category Archives: General Marketing

NETFLIX: Better or Worse?

Posted on October 4, 2011 by bvance Leave a comment

It is an interesting process that  companies go through as they evaluate their existing businesses and what ones to shed and what ones to bet the future on.  They try to keep the ones that offer future growth opportunities and … Continue reading →

General Marketing

Nothing Personal, Man. I Mean, Everything Personal

Posted on September 29, 2011 by dgill Leave a comment

Monopsony is so odd a word that spell check doesn’t know it.  I heard it 12 years ago, and totally forgot about it until it slapped me in the face this morning like a launched flying fish. I thought about … Continue reading →

General Marketing