Let’s talk interactive.
Let’s say you’re doing everything right – you’re writing amazing
ads, making just the right bids, and even honing in on your customers through
location targeting or other advanced techniques. But even though you’re getting
a great click through rate (CTR), you’re not getting as many purchases as you
wanted. You know people are getting to your website through your ad, but you
don’t know what they’re doing once they’re there. Enter Google Analytics!
Google Analytics is a standalone Google product that shows you
data about your visitors – how many visitors are coming to your website, where
they’re coming from, what pages they’re seeing, how long they’re staying, and
where they go when they leave. With advanced features, you can even see what
paths people are taking to get from certain pages to other pages.
However you now have critical metric data in Google AdWords, and
Google Analytics AND perhaps you have a PPC Management Company and you’re
selling via Click Bank. I am writing this article and I am already confused.
What is that 4 or 5 unique data sources for your marketing analytics? Trying to
put all that data together and glean one ounce of meaningful, actionable intelligence
could take weeks or even months. What is the common solution: Microsoft EXCEL?
Copy, pasting, creating pivot tables, clicking go at 8:00 AM … going to lunch
… return from lunch … go for a smoke … and at 3:00 PM Excel is still
running.
Look Upper Quadrant is a marketing date solutions company. We work
with the largest marketing companies in the world. We manage historical data
and have managed agency transitions hundreds of times. Every marketing export
in the world, and there are only a few worth mentioned will tell you that
clean, accurate marketing data is a headache.
Let’s talk soon, please let me know your name below. Bye for now.