Investing in real-time predictive analytics using multiple technologies.
Using StartingPoints as an R&D lab, build out real-time tracking and marketing automation solutions using third-party technologies. Every individual interaction is tracked and rules trigger marketing automation.
To leverage AWS and sharpen our marketing automation pencil, developed StartingPoints.
Marketing Spend Attibution
Leveraging our UQube Platform, we deployed solutions to attribute marketing spend to franchises locations using advanced rules and models.
World Wide Budgeting/Forecasting
Released currency conversion to enable world wide budget/forecasting spreadsheet automation. Large deployment at Pfizer.
Released Budgeting/Forecasting Automated Spreadsheet
Released Budgeting/Forecasting version of our UQube Automated Spreadsheet. Implemented marketing and capital projects budgeting/forecasting solution at Hilton WorldWide for all 13 brands.
Released Tag Management
Release TagIt, a tag management solution for 800#s and click tags. Implemented at the likes of Vonage, AT&T and Allstate.
Developed technology and methodologies for marketing attribution across traditional and digital marketing channels. Worked with Vonage, the largest digital advertiser at the time.
Released UQube Platform
Marketing Analytics Cloud Platform
Worked with companies liked NEXTEL and Reed Elsevier