Marketing Campaign Management
Web-based spreadsheet like campaign grid
What's Included:
- Excel import and export
- Channel Specific Grid Layout or Confirmation Data Feed
- 10 users
- Security & Permissions
- Dashboards & Reports
- Collaboration & Workflow
Marketing Dashboards & Reporting Add-on
Marketing tools and insight for evaluating marketing performance
What's Included:
- Direct Attribution
- Response/Sales Data Upload Tool
- Dashboards and Reports
- Integrates with Campaign Grid or TV/Online Confirmation data
- 20GB of storage
Direct Response Analytics Add-on
Marketing analytics for evaluating and projecting marketing performance
What's Included:
- A/B Test Reporting
- Project-To-Final Reporting
- Response Curve Management
- Security & Permissions
- Geo Analysis add-on available
- Forecast add-on available
- Advanced Attribution add-on available
Managed Data Feed
Add-on
Managed data processing and consolidation
What's Included:
- Automated Monitoring
- Contextual Alerts
- Email Integration
- Data Validation, Cleansing and Appends
- Aggregation and Standardization
- Geo Tagging and add-on available for call center and web data
800#/URL Tracking Marketing Version
800#/URL Inventory Management and Database
What's Included:
- 1 Tag Type (800#, URL, Code)
- 20,000 Tags/10 Users
- Campaign Grid Integration
- Self-Service Request and Campaign Assignment
- Rules-Based Reuse
- Custom 800#/URL Grouping
- Dashboards and Reports