Response and Sales Allocation

Allocation is the process and logic for linking responses and sales to the marketing activity that drove them.  In the perfect would, there is a one-to-one relationship between a marketing program and tracking code (800#, Click Tag, View Tag, etc) but in reality, tracking codes are limited for some clients, forcing a tracking code to be used across multiple programs.  When a tracking code is used across multiple programs, allocation rules and models dictate what programs get the sales. 

UQube comes with several pre-defined allocation templates out-of-the-box or allocation can be customized. Pre-Defined allocation templates include:

Unique Tracking Code

A tracking code is assigned to only one campaign and all sales to the tracking code are allocated to that one campaign. UQube Tracking Code Management enforces the business rules to ensure tracking codes are unique or do not overlap.

Circulation/Impression Split

Uses a circulation, start date and curves to allocate responses and sales when a tracking code is shared.

Projection Based Model

The projection based model allocates based on forecast.  The model takes actual sales for a tracking code and then uses the forecasted sales for the same time period to calculate and apply an allocation factor, illustrated below.

Custom Model

UQube supports the deployment of models within UQube if you already have a model or logic for allocation responses and sales.