Forecasting

Forecasting is critical to marketing and sales results. It drives the staffing levels and skill sets required at each of your centers and production requirements. With a poorly crafted forecast in place, companies run the risk of overstaffing, overstocking or under stocking, which results in wasted or missed sales opportunities.

A solution that links marketing to responses to sales is critical to developing forecasts that are demand driven, not based strictly on historical call and sale volume patterns. The ebb and flow of marketing campaigns and impressions clearly impacts the overall volume and types of responses driven to your centers or retail. In turn, the marketing campaigns being run dictate the skillsets required to effectively convert prospects into customers and customers with problems to happy customers. Unfortunately, there are often disconnects between the marketing, telesales, retail and production organization that hamper companies’ ability to effectively forecast. This is where UQube comes in.

Using UQube to systematically link key marketing inputs to response curves and forecast models, marketing can deliver forecasts with the click of a button. And because UQube is based on the latest call and sales volume data received at your centers, online and retail, users can quickly assess performance comparisons of forecast versus actual based on the most up to date data. This data enables continual improvement of forecasts in order to fine tune staffing and inventory levels.