Tech Tools for Run Specialty

When COVID-19 started closing stores, we realized the value of the technology foundation we had with our clients. We’ve deployed these tools to help drive demand, automation, and engagement. In the face of temporary  business closures, these tools have helped clients successfully transition to eCommerce and curbside business models. We wanted to share some tools that may help.

As part of our COVID-19 goodwill program, the technology partners below have developed programs to help the run specialty channel in this uncertain economic climate. We’re a resource for you at no charge. If you need help or guidance on getting started with any of these tools, we’re here for you.


Customer Data + Email Services Platform

Zaius is much more than an email provider. Their customer data platform (CDP) is a game changer. Zaius unifies all your data (POS, Race Registration, and ecommerce) to give you a complete view of your customers you can act on.

We love the fact that you can see how much revenue an email campaign generates. SMS texting has just been added to the Zaius platform.

UQ Connectors sync RICS, Teamwork, WooCommerce, Fitted, RunSignup, Race Roster and Enmotive with Zaius.

  • Starts at $350 with the UQ Run Specialty promotion. Pricing based on email sends and unique web visitors. Please contact UQ directly for this promotion.

  • 3-10 days.

  • COVID-19 Goodwill: Month-to-month, no annual contract.


Turnkey ecommerce for run specialty

Need an ecommerce store for your website? Go with Fitted. Fitted allows you fulfill orders from your stores or drop ship directly from brands. You can also enable Curbside pickup for customers.


Answering service with text engagement

Numa handles your missed calls, makes it easy to text your business, and answers common customer questions automatically.

  • Text curbside pickup.

  • Starts at $49/month/location (free for next 2 months).

  • Easy setup, just setup call forwarding.

  • COVID-19 Goodwill: Temporarily waiving all cost for the next 2 months. No credit card or contract required.

UQ Connectors

Connect your data to drive engagement

Connect your POS data to your email platform in a matter of minutes.

Connector Sources: RICS, Teamwork, RunSignup, Race Roster, Enmotive, WooCommerce, BigCommerce

Connector Destinations: Zaius, Mailchimp, Klaviyo

  • Starts at $100/month/connector.

  • Easy setup – connecting takes minutes. Loading historicals takes a few hours.

  • COVID-19 Goodwill: Free for 6-months.


Email marketing + automations

Send the right message at the right moment. Leverage your POS data to build lists and automations based on purchase history.

UQ Connectors sync RICS with Mailchimp –  customers + transactional data.

  • Starts at $14.99/month for event-based automation.

  • Easy setup, connect with RICS in minutes using UQ Connectors.


Schedule meetings (fitttings)

Calendly is used for scheduling meetings without the back-and-forth emails. It’s great for personal use but can also be used to schedule fittings, including virtual fittings, if your store doors are closed.

  • Starts at $0/month. Pricing based on number of calendars.

  • Easy setup – connect to Google or Office365 Calendar

  • COVID-19 Goodwill: Free integrations through June.


Appointment scheduling software designed for retail

We’ve used 10to8 extensively for scheduling fittings. It is designed for retail but has steeper learning curve than Calendly. Their customer support is excellent.

  • Grow Plan with 3 logins and 300 appts/month is $20

  • Moderate setup


Customer Support Platform

As customers move online, you still want to provide customer engagement to help them find the right shoe. We deployed ZenDesk Chat and have been surprised at how many questions people have had. We can directly attribute sales to successful online engagement.

  • Starts at $89/agent/month.

  • Easy setup – connect to Google or Office365 Calendar.


Simplified video conferencing and messaging across any device

We’ve used zoom for virtual one-on-one shoe fittings with customers and to connect with our team.

  • Free for 1 to 1 meetings.

  • Easy setup


Email marketing + automations

Email markeitng platform featuring powerful email and SMS marketing automation.

UQ Connectors sync RICS with Klaviyo –  customers + transactional data.

  • Starts at $375/month for 20,000 contacts.

  • Easy setup, connect with RICS in minutes using UQ Connectors.