Re-thinking how data is captured, managed, shared and deployed. Investing in real-time data streaming and predictive analytics innovations.
Started focusing bringing people and data together.
To leverage AWS, APIs and sharpen our marketing automation pencil, developed StartingPoints - a group email, contacts, and event calendar with RSVP.
Leveraging our UQube Platform, we deployed solutions to attribute marketing spend to franchises locations using advanced rules and models.
Released Budgeting/Forecasting version of our UQube Automated Spreadsheet. Implemented marketing and capital projects budgeting/forecasting solution at Hilton WorldWide for all 13 brands.
Release TagIt, a tag management solution for 800#s and click tags. Implemented at the likes of Vonage, AT&T and Allstate.
Developed technology and methodologies for marketing attribution across traditional and digital marketing channels. Worked with Vonage, the largest digital advertiser at the time.
Marketing Analytics and Forecasting Cloud Platform
Founded as consulting company to help companies identify, acquire and retain the best customers.