Automated Email Marketing
Curated Email Content | Data Science-Based | Automation | Personalization
9 EMAIL MARKETING STATS YOU NEED TO KNOW
The numbers don't lie when it comes to proving the value of email marketing. This infographic will help to illustrate a few key statistics that show how critical email is in the modern world of marketing.









EMAIL OBJECTIVES
PERFECT TIMING: Push the right message to the right audience at the right time
REINFORCE HABIT, AWARENESS: Remind customers who you are so you are top of mind next time
BUILD YOUR BRAND: Build associations with key positive traits – gratitude, useful information, great offers
DRIVE BUSINESS: Leverage timing, awareness, and positive branding to ask and receive sales
SET & FORGET: Automation means no touch – your employees get to focus on other growth objectives
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EMAIL CAMPAIGNS INCLUDED
The top 6 must-have campaign ideas that will be added to your library.
CAMPAIGN DESIGNS
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WELCOME EMAIL
Trigger: 1st Purchase
Segmented Audience: All customers who’ve made their first purchase with the retailer in the last 2 days.
Key Message: Thank You
Automation Level: Fully Automated
14-DAY CHECK-IN EMAIL
Trigger: Time after purchase
Segmented Audience: All customers that purchases a shoe, 14 days after the purchase. Email usually contains links to google reviews and additional product information.
Key Message: Any Questions / Hope All is Well / Thinking of You
Automation Level: Fully Automated
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4, 6, 8-MONTH WINBACK EMAIL
Trigger: Time after last shoe purchase
Segmented Audience: All customers that purchased footwear approximately 4, 6, 8 months ago who have not purchased any additional footwear since the initial purchases.
Key Message: Might be time for new shoes
Automation Level: Fully Automated
12 MONTH RE-ENGAGEMENT EMAIL
Trigger: Time after (any) last purchase
Segmented Audience: All customers that made a purchase 12 months ago that have not purchased anything within the current year.
Key Message: We miss you!
Automation Level: Fully Automated
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PRODUCT REPLENISHMENT EMAIL
Trigger: New product release
Segmented Audience: This email is sent to customers that have previously purchased from that Brand in a given timeframe.
Key Message: “Your new Brooks Ghost are here…”
Automation Level: Purchase History & Segment Automation
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EDUCATIONAL CHASE EMAIL
Trigger: Based on items in last purchase
Segmented Audience: All customers that purchased shoes x days ago that have not ever purchased ”X” product (ie. socks | insoles | apparel | injury prevention)
Key Message: These products are excellent compliments to your recent purchase…
Automation Level: Fully Automated
BRA EDUCATION EMAIL
Trigger: Based on items in last purchase
Segmented Audience: All female customers that purchased shoes 7-8 days ago that have not purchased a bra in 6 months.
Key Message: Don’t forget about this key component to your daily wear!
Automation Level: Fully Automated
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BIRTHDAY EMAIL
Trigger: Birthday Month
Segmented Audience: This email is sent to customers once a month, for customers that have birthdays IN that month.
Key Message: Happy Birthday… here’s a gift from us to celebrate YOU!
Automation Level: Fully Automated
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CART ABANDONMENT EMAIL
Trigger: Product(s) left in shopping cart
Segmented Audience: Customers that have left product(s) in their shopping cart 2 days ago.
Key Message: FOMO …Fear Of Missing Out | Still Here for You | Incentive (i.e. free shipping)
Automation Level: Fully Automated
EMAIL?
EMAIL AUTOMATION SAMPLE KIT
Want to see some Email Marketing samples we’ve created for clients?
Enter your email and we’ll send your our sample kit.
CONNECT YOUR DATA IN MINUTES
Forget the manual data uploads. Automation is everything.
With the use of UQ data connectors, we can automatically push data from your POS, race management, and e-commerce platforms to your email and marketing destinations to succinctly deliver meaningful & timely marketing messages.
CLIENT TESTIMONIALS
More Customers. More Often.
We take pride in playing an integral part of our valued clients' teams to collaboratively transform their marketing strategies to achieve a powerful customer connection, optimal brand awareness, and improved customer retention.
Partnering with leading platforms for marketing automation



