Email Marketing Automation

Curated Email Content | Data Science-Based | Automation | Personalization

Make your

marketing

pop.

real.

Marketing automation offers your customers a superior shopping experience. Behavioral triggered emails allow you to create a highly personalized customer experience, which in turn, will lead to greater brand loyalty.

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Email Marketing Automation

that grows your business, trusted by leading run specialty retailers, provides content and automation recipes we help you personalize, and works with your existing systems in minutes.

POS Systems
  • RICS
  • Teamwork

  • More soon

Ecommerce
  • WooCommerce

  • Shopify

  • BigCommerce

  • Fitted

Race Systems
  • RunSignup

  • Race Roster

  • EnMotive

CONCEPT

OUR

Information

Unified Customer View

Customer data platform (CDP) stitches all of your customer interactions together to give a unified customer view.

Knowledge

Marketing Analytics

Data-science driven predictive, rules-based and behavioral insights to drive marketing ROI through deeper segmentation and personalization.

Conditionally shuffling your list and triggering personalized engagement across email and digital marketing channels based on rules and customer behaviors.

Marketing Automation

Results

THE CUSTOMER JOURNEY

Your key to greater brand loyalty.

FOLLOW

Decision

Increase Sales

Consideration

Learning About Product/Service

Awareness

Drive Awareness of Product/Service

AUTOMATED CAMPAIGN INSPIRATION

Welcome Email

Highly personalized customer experience.

With a customer-focused, value-packed welcome email, you can stand out in a cluttered inbox, ensuring a meaningful connection and not instant deletion.

Building out intentional, more personalized, marketing experiences for your customers helps to build loyalty.

Research suggests that 93% of companies see an uplift in conversion rates from personalization.

2-Week Check In

Customer Satisfaction is Critical to Success

No matter how good business is, there are always areas to improve upon. Give your customers an opportunity to share their shopping experience.

A personalized 2-Week Check In email gives you the opportunity to reconnect with your customer.

Invite your customer to contact your store for questions & offer a platform to provide feedback, such as Google.

Google reviews will help to improve your overall Google Quality Score.

Product Education

Opportunity #1: Sock Education

Customer education improves each customer's experience of the product, which in turn increases customer engagement with your brand. And of course, everyone engages more with brands they trust and enjoy.

Through this increased engagement with your brand, customers will be more likely to return or repurchase your product.

SOCKS

They’re also more likely to spread positive word-of-mouth about your product and brand.

Product Education

Opportunity #2: Insole Education

Customer education improves each customer's experience of the product, which in turn increases customer engagement with your brand. And of course, everyone engages more with brands they trust and enjoy.

They’re also more likely to spread positive word-of-mouth about your product and brand.

Through this increased engagement with your brand, customers will be more likely to return or repurchase your product.

INSOLES

Shoe Refresh

Automated Shoe Refresh Campaign

Customer education improves each customer's experience of the product, which in turn increases customer engagement with your brand.

The majority of your customers do not keep track of how many miles they have put on their running shoes.

Send an automated email campaign to every customer on their 6th-month shoe purchase anniversary with a direct CTA to repurchase their shoes.

Bra Birthday

Automated Bra Birthday Campaign

Customer education improves each customer's experience of the product, which in turn increases customer engagement with your brand.

The majority of your customers do not keep track of their last bra purchase.

Send an automated email campaign to every female customer on their 1-year anniversary of purchasing their bra. Include a direct CTA to come in to the store for a personalized bra fitting.

Bra Win Back

Automated Bra Win Back Campaign

Customer education improves each customer's experience of the product, which in turn increases customer engagement with your brand.

Bra sales can be challenging for a lot of staff to master. Let email automation do the work!

Send an automated email campaign to every female customer that purchased a pair of shoes, but no bra. Include a direct CTA to come in to the store for a personalized bra fitting.

Email Automation Pricing Structure

Email Marketing Platform | Self Service

$349monthly (starting)
  • Email Platform
  • Connector (POS, Ecommerce, Race Registration)
  • One Time Setup (+ $1600)

Email Marketing Suite | UQ Managed

$449monthly (starting)
  • Email Platform
  • Connectors (POS, Ecommerce, Race Registration)
  • One Time Setup (+ $1600)
  • Segment Management
  • Email Automation
  • Welcome Email
  • Check-In Email
  • 4, 6, 8, 12 Month Shoe Win-Back Emails
  • Shoe & Insole Product Education Emails
  • Bra Win-Back
  • Bra Birthday

For the past 18 months, we have engaged Upper Quadrant to overhaul our marketing strategy, organization, and execution resulting in phenomenal results. Our events are outpacing industry benchmarks with growth in all our events and exciting double digit registration growth with our franchise races, the PNC Parkway Classic and the Novo Nordisk New Jersey Marathon and related events. The Upper Quadrant team is simply incredible and an essential member of our team.   – K.Dalby, CEO Pacers

Marketing Automation is a subset of customer relationship management (CRM), that focuses on the definition, scheduling, segmentation and tracking of marketing campaigns. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible.   – Marketing Automation Times

Partnering with leading platforms for marketing automation

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