Run Specialty

Accelerating Sales and Local Engagement: Co-op Success Story


Sky High Engagement

Achieved an impressive average engagement rate of 12.97%*, showcasing strong interaction with the ads.

* Benchmark: 1-5%
Outstanding Return On Ad Spend

Generated an exceptional average Return On Ad Spend (ROAS) of $14.97*.

* Benchmark: $4

client challenge

Brand X faced the challenge of launching a radically new product in the run specialty market. They aimed for widespread acceptance among consumers and retailers while ensuring local market exposure and in-store sales.

These case studies are from real clients we've worked with. However, to protect their privacy & confidentiality, identifying information has been changed or omitted.

uq solution

Brand X leveraged UQ's Co-Op program to enhance support for their new product within run specialty stores. This effort allowed Brand X to smoothly partner with retailers for digital ad campaigns, showcasing their dedication to local sales.

  • Streamlined Collaboration: UQ's Co-Op program facilitated direct collaboration between Brand X and retailers, managing campaign strategy, setup, tracking, and support.
  • Holistic Insights: UQ's capabilities provided comprehensive visibility into online and in-store purchases across all run specialty retailers, enabling data-driven decision-making.
  • Uniform Campaign Setups: Consistent campaign setups ensured easy comparison and optimization, enhancing Brand X’s ability to gauge the success of their new product launch.
  • Strategic Timing: The campaign launch was strategically timed to minimize the impact of the Q4 holiday shopping season, ensuring optimal performance. Close monitoring allowed for timely adjustments, resulting in impressive outcomes.


Through strategic collaboration and data-driven insights, Brand X successfully navigated the challenges of launching a new product in the competitive run specialty market. The Co-Op program empowered Brand X to achieve remarkable results, setting a solid foundation for future growth and innovation.

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