In-store up, online down.
Run Specialty Black Friday results are in!
We compared Black Friday 2021 to 2020. Overall transactions grew by 21%. In-store transactions were up +38% and online transactions were down -26%.
Online sales represented 8.83% of all transactions, down -6.56% compared to 2020. This aligns with predictions that people were more likely to shop in-store given supply-chain concerns.
The average transactional value was $140.04, up 6.46%. 64% of the customers were returning customers.
Metrics are sourced from UQ Cadence and represent 110 run specialty independent retailers.
UQ Cadence provides visibility across various metrics and gives run specialty retailers the answer to that age-old question. How am I doing?