News & Insights

27
Jun
Digital Marketing
Benefits of a Lead Generation Campaign

Lead generation campaigns are quick and easy to execute and are a low-maintenance way to bring new customers into your community. Here are the top 5 reasons why you should consider adding a lead gen to your marketing mix.

27
May
Datapoints
Shoe Test Insights

8,409 customers across 26 retailers over the last three years took our shoe quiz to determine if they should replace their shoes. Want to see what we've learned?

29
Apr
Datapoints
UQ Datapoints - May 2022

2022 Run Specialty Market

26
Apr
Digital Marketing
Benefits of Evergreen/Always On Campaigns

We know by now that advertising and marketing are important factors to growing your business. So how do you ensure that you’re reaching the customers you want to target, without putting too much on your own plate?

9
Apr
Run Specialty Insights
UQ Cadence Spring '22 Release

UQ Cadence Spring '22 Release - What's New

8
Apr
Email Marketing
Email Benchmarks: Are You Making Data-Driven Decisions?

Are you making data-driven decisions when it comes to your email marketing? In our recent datapoints blog post, we're going in-depth into email benchmarks and how to make data-driven marketing decisions.

8
Apr
Run Specialty Insights
UQ Datapoint: Run Specialty 2021 Growth

We explore why Run Specialty Retail grew 30% in 2021.

6
Mar
Datapoints
UQ Datapoints - March 2022

Run Specialty Customer Insights - Age, Gender, Income, Race...

6
Mar
Datapoints
UQ Datapoints - February 2022

Run Specialty Inventory Snapshot

6
Mar
Datapoints
UQ Datapoints - January 2022

Footwear Brand first-time run specialty customers purchased. Run specialty customers were loyal to their running shoe brand 49% of the time in 2021.

6
Mar
Datapoints
UQ Datapoints - December 1, 2021

Revenue Trends and New vs. Returning Customers Insights

6
Mar
Datapoints
UQ Datapoints 2021 YTD

Running industry metrics recap from January, 1 to December 1, 2021.

23
Dec
News
2021 Run Specialty Black Friday Metrics

We compared Black Friday 2021 to 2020. Overall transactions grew by 21%. In-store transactions were up +38% and online transactions were down -26%.

23
Dec
E-commerce
Google Shopping Digital Merchandising in Run Specialty

Learn the benefits of taking advantage of Google Shopping - a comparison-shopping engine and an ad platform that permits shoppers to find, compare, and view physical products among different retailers.

23
Dec
Run Specialty Insights
Women Who Run This Business – Alysha Flynn and Erin Azar Break Barriers for Female Runners in the Social Sphere

Among those social media innovators are content creators Alysha Flynn (@WhatRunsYou) and Erin Azar (@Mrs.Space.Cadet). Each has a unique, personal journey to running.

23
Dec
Run Specialty Insights
Reflection Moments

A New Year Marketing Strategy for Run Specialty Retailers and Events

23
Dec
Run Specialty Insights
Tips for getting more TikTok followers for your running store

A text conversation with @Mrs.Space.Cadet about getting more TikTok followers.