One of our favorite ways of expanding our marketing plan is to focus on bringing in new customers. While marketing to your current customer base is still a key tactic, the best way to grow your business is to bring in more customers.
Lead generation campaigns are quick and easy to execute and are a low-maintenance way to bring new customers into your community. Here are the top 5 reasons why you should consider adding a lead gen to your marketing mix:
The goal with lead generation is to target only potential new customers and exclude all current customers. Ideally, prospects who are seeing the lead generation campaign should be one who has never shopped with your brand before. In some cases, they might not have even heard of your brand before. By targeting audiences like this, you are expanding the reach of your brand
Emails are a very powerful and successful marketing tactic. Consistently increasing your email lists helps keep it fresh, up-to-date, and with email segmentations, you can cater the message based on customer history. Focusing on the emails from your Lead generation campaign, for example, should be a welcome to your brand with highlighting what you have to offer and why they should shop with you, in the hopes the email can push them to convert.
The cost to convert a new customer can get very expensive as it is most costly to convert a new customer versus a returning. With Facebook's lead generation campaign, you can easily get a lead for under a $1.00 per then using email marketing start communicating with them for relatively cheap.
The cost to convert a new customer can get very expensive as it is most costly to convert a new customer versus a returning. With Facebook's lead generation campaign, you can easily get a lead for under a $1.00/per. Then, using email marketing, start communicating with the new leads for relatively cheap.
Finding prospects can be time consuming and costly. With a lead generation campaign, you create the image, target your audience, and activate the campaign for as long as you want. The campaign can run in the background of your day-to-day tasks and have leads come in automatically.