Social Marketing: Tenants for Building a Solid Strategy

Director, Social Marketing, Marriott International

Social media is more than pretty pictures, hashtags and likes. Join us for a presentation followed by a Q&A and open forum with Megan Garafola, a digital strategist with years of experience with global brands. Attendees will come out of this session with tools to evaluate their social strategy and several “ah has” and tips to maximize their social effectiveness.

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